PucaTrade Launches IndieGoGo Campaign for New Features

2 Mar PucaTrade

If you remember I love Magic: the Gathering, you may remember the last time I wrote about PucaTrade, the crowdsourcing-powered website for trading Magic cards.

PucaTrade

I’m back today to announce the launch of PucaTrade’s second IndieGoGo crowdfunding campaign to add new features to the site. The campaign, which launches on March 2nd and runs for 30 days, will raise money for five upcoming features:

  • A mobile version of the PucaTrade website
  • The ability to trade non-English cards
  • The ability to trade digital Magic: the Gathering Online cards for real-life paper ones, and vice-versa
  • The ability to trade cards of any condition, not just mint/near-mint
  • Support for trading more than one of the same card at a time

Some of these features represent truly unique services, in particular the ability to trade between Magic Online and real-life Magic cards. Currently, a simple way to do this just does not exist. “The reality is that no one is really excited about how MTGO currently handles trading,” says Eric Freytag, PucaTrade’s founder. “We’re really offering something that nobody has seen before: the elegance you’ve come to expect from the PucaTrade experience combined with the MTGO ecosystem.” Personally, I think it could be a great way to help more players get their hands on older cards, many of whose digital versions are affordable but paper forms require a second mortgage.

The idea of support for foreign-language cards is also exciting. Freytag is very enthusiastic about it, calling the opportunity for PucaTrade to go global “a huge deal. In America, we tend to think of non-English cards as unique oddities that are fun to collect, but for a huge percentage of Magic players worldwide, ‘non-English cards’ are just ‘Magic cards.’” He’s absolutely right, and increasing PucaTrade’s potential user base by this much will be an enormous boon for the site’s popularity.

I was initially a little skeptical of the ability to trade cards of any condition. A staple of any good crowdsourcing system is its ability to compartmentalize a project into small tasks that are easily managed by an individual with little to no oversight. Asking your average Magic player to be able to accurately grade their cards’ quality seems like a tall order, but Freytag has confidence in his user base: “Mostly we plan on going really deep on our condition guide, to leave little question about what the card is worth.” He goes on to say that PucaTrade will also add features to upload photos of cards and transfer “PucaPoints” mid-trade, giving traders the tools needed to solve many disputes by themselves.

With Freytag behind the wheel, a user base more than 45,000 strong, and almost half a million dollars’ worth of trades completed each month, PucaTrade looks like it’s on track to knock this campaign out of the park. Adding these features will add a ton of flexibility in terms of how users dictate their trades and help cement PucaTrade as the #1 place to trade cards easily and profitably. If you’d like to donate to the campaign, swing on over to the IndieGoGo page and show your support!

CrowdFlower Lawsuit Could Change Crowd Labor Industry Forever

29 Jul

Should crowd laborers be paid as contractors or employees? According to Christopher Otey, who has launched a lawsuit against crowd labor platform CrowdFlower, the answer is the latter. The results of this suit could carve a huge gash in the face of crowd labor providers, and forever change how the industry functions.

The Rundown

I’ve reported on this case before, back when I was writing for Ziptask, and you can see the full article there. The gist is that CrowdFlower, much like Amazon Mechanical Turk, is a labor platform where workers perform “tasks” for employers and receive payment according to how many they complete. It’s typically not a substantial amount of money;  CrowdFlower’s own CEO has allegedly claimed that its workers are paid far below minimum wage, sometimes as low as $2 an hour.

This does not sit well with Otey, who submits that CrowdFlower’s workers should be classified as employees and receive all the monetary benefits that go with that status. He has launched a lawsuit against the crowd labor provider, and intends to obtain collective and class-action status for it, which would allow other people to join in if they also feel that CrowdFlower has treated them unfairly.

Deciding Factors

I’ve personally spoken to representatives from both sides of this case. On the CrowdFlower side, we have Rich Arnold, the Chief Financial Officer of the company, who claims that Otey’s contributions and relationship with the company are nowhere near the level that would qualify him as an employee. Otey had contributed less than twenty hours of work to CrowdFlower in the two years he worked for the site, and had also done work for many other sites like CrowdFlower. As such, he was not solely dependent on their compensation as his primary source of income. He had also failed to develop the worker/employee relationship that typically defines these arrangements; prior to this suit, Otey had not met and could not name a single person working for CrowdFlower, and no one from the site had ever heard of him, either.

Otey’s representative, labor law attorney Mark Potashnick, approaches the issue with a more big-picture perspective, viewing Otey as a stand-in for the millions of individuals contributing to CrowdFlower. These individuals, he states, do the bulk of CrowdFlower’s work, making the site completely reliant on them. Their contributions are essential to CrowdFlower’s business model, and as such, they are as crucial as any traditional employee would be. He also cites a number of other Ninth Circuit and Fair Labor Standards Act factors that would place Otey and those like him squarely in the “employee” category.

It seems like the primary deciding factor, however, will be the amount of control CrowdFlower has over its contributors while they complete tasks for the site. One of the main sticking points may be how each side defines “control”. Arnold reminds us that by the nature of crowd labor, much of the control is in the hands of the contractor in that they have the ability to decide where and when they work, and on what projects. Whether they’re passing the time completing tasks at Starbucks on their lunch breaks, or completing them at home in their underwear while watching Pulp Fiction, the power is ultimately in the workers’ hands.

Potashnick would rather direct our attention to the rigorous methods CrowdFlower has of vetting their contributors, grading their labor, and assigning high-level tasks. Through the sophisticated infrastructure CrowdFlower has set up, they have all sorts of powers, Potashnick claims, that are not dissimilar to those one would find in a traditional employer. They can track success rates of individual workers to provide feedback, or exclude them from certain jobs altogether if their skills prove unworthy. Again, since the two sides are approaching this topic from very different perspectives, it is difficult to tell which side has more heft to their arguments.

Further complicating matters are recent discovery rulings passed down to CrowdFlower, barring them from further investigating the work history of Otey. The court has ruled that such knowledge is irrelevant to the case, and that the only thing that matters is the relationship between CrowdFlower and Otey.

Endgame: The Fate of an Industry

No matter who wins the suit, crowd labor’s role in the workforce could be forever altered. There are multitudes of sites that operate under a similar structure as CrowdFlower. If it’s found that Otey, and by extension those like him, are employees rather than contractors, the ramifications would be far-reaching.  This ruling would force CrowdFlower to bar its contributors in the U.S. from taking on low-paying tasks. Other companies similar to CrowdFlower may find themselves forced to close up shop rather than face the dramatic restructuring this verdict would require.

On the flip side, if it’s found that Otey and his ilk are indeed contractors, the exact opposite would occur. The precedent set by this case would protect companies similar to CrowdFlower, instead of undermining the very concepts that helped them flourish in the first place.

I found myself at a difficult crossroads when considering which side of this case has more leverage. The fact that the industry will be forever altered, regardless of the verdict, put me in a position where I really had to consider what either side’s victory would represent. A win for the plaintiffs would force some crowd labor sites to restructure and others to cease existing, but would also bring them in line with modern-day U.S. labor laws and perhaps even cement those remaining as a legitimate way to earn a living.

A victory for the defendants, on the other hand, would establish that there is a place in America for this type of labor. I like to think of crowd labor as akin to a snack vending machine; the work is convenient and there when you need it, and anyone can access it, but it’s not really substantial. It’s best used to supplement a main source of income, or as filler when you don’t have one, and I think such a service is unique and useful. Were there a defendant victory, I would love to then see U.S. labor laws restructured to allow such companies to continue comfortably existing.

Either way, I’ll be keeping a close eye on this case as it continues developing. I just hope I don’t have to watch the industry that I love die a slow, red-tape-swaddled death.

“Crowdsourcing For Dummies” Released

29 May

Image © 2013 Daily Crowdsource

The title says it all. With the release of “Crowdsourcing For Dummies”, crowdsourcing now has its own entry in the popular “for dummies” series. Add this to the fact that crowdfunding is now enough of “a thing” to be parodied, and I’d say that crowdsourcing has officially and finally landed in the public eye. About time!

Daily Crowdsource is on the scene with details about the instructional book:

Over the past year, Daily Crowdsource writer, Crowd Leader, author, Professor, Crowdopolis speaker, & IEEE Computer Society President, David Alan Grier, has been compiling his knowledge in his latest publication, Crowdsourcing For Dummies. It’s a plain-English guide to help you understand crowdsourcing, crowdfunding, & open innovation.

I’m excited about this release because I’ve been communicating with Grier throughout the writing cycle & know he’s put a lot of time into it. Here’s what his latest book will teach you:

  • Plan and launch your crowdsourcing project
  • Find the right platform for your needs
  • Promote your project and attract the right audience
  • Manage and motivate your crowd to get the best results

David Allen Grier is a leader in the field and highly influential when it comes to the topic of crowdsourcing, so the fact that he’s the driving force behind this book makes me very confident about the accuracy of the information contained within. I’m undoubtedly going to pick up a copy as soon as I get my next paycheck. If you’re a fan of this blog, consider the same.

Amazon Announces Kindle Worlds, Pays For Fanfiction

24 May
Image © 1996-2013, Amazon.com, Inc.

Image © 1996-2013, Amazon.com, Inc.

Amazon announced on Wednesday that they would soon be launching a new service called Kindle Worlds, which would allow fanfiction authors to publish their works on the Kindle store and receive royalties from sales. They’ve made deals with the owners of the original content (“World Licensors”) to allow independent authors to create their own stories and characters within that world and share the profit from their creations. Depending on the word count, authors can earn between 20 to 35% of all base net revenue.

A Great Leap Forward

This is an incredible, game-changing, home run of an idea, and it’s stories like this that make me appreciate how great crowdsourcing is. As I’ve mentioned before, crowdsourcing is often at its best when the controlling company taps into a crowd that is feverishly zealous about their passion, but has no official platform to share those creations.

Amazon recognizes that there is a huge base of authors who are wildly passionate about their fanfiction, and an even bigger base of readers who tear through the world-expanding content at a voracious rate. Kindle Worlds will be a great way for the World Licensors to expand their worlds, make further profit, and gain new ideas for official releases. Meanwhile, the fanfiction authors gain notoriety and actually receive compensation for their writing. And of course, the readers are thrilled to get new stories about their favorite worlds and characters, and their buying power will provide popular authors the incentive to crank out even more content. And thanks to the robust ratings system the Kindle store already has in place, the users can also contribute their ratings to ensure that quality stories get pushed to the top and poorly-written ones are buried.

Minor Roadblocks

There are, however, a few potential downsides. Amazon has rigid content rules in place that disallow pornographic or “crossover” stories. These are unfortunately both tools that fanfiction authors utilize with extremely high frequency. Crossover stories allow different fictional worlds to collide and interact, and erotic literature is often a staple for source content that doesn’t openly display the more intimate details of characters’ relationships. These restrictions aren’t deal-breaking though; the “no porn” rule simply relegates stories to the equivalent of R ratings, which is more than enough to provide sufficiently steamy content. And we may see the crossover ban lifted as Amazon gains the rights to more and more creative properties.

The major worrying features are that the World Licensors gain the creative rights to any new narrative elements that the authors create, and can then use them in official releases without compensating their original creator. I can see why they’d do this; the aim of Kindle Worlds is to collaboratively expand the Worlds and allow anyone the use of newly-created narrative elements. It still feels kind of shitty to not compensate the authors, though.

There is the additional issue that people already create, share, and read fanfiction for no charge on highly popular websites like Fanfiction.net. I see this is being a minor speedbump, though. People have proven through services like Netflix and iTunes that they are more than willing to pay for TV, movies, and music that they could have gotten for free if it’s the right price and the right level of accessibility. I don’t see a reason to believe that books will be any different.

Power to the People

Ultimately, this is a great idea that mines an underutilized resource to accomplish what is essentially a noble goal: paying people for their efforts. In this economy, where jobs are hard to come by and people make money where they can, I’d be willing to bet that some fanfiction authors are currently jumping up and down in excitement at the prospect of finally getting paid for their work. Plus, bringing fanfiction into the public eye might change the general opinion that it’s all poorly-written schlock with no entertainment value.

Well done, Amazon, and please do hurry up on obtaining the licenses to as many intellectual properties as you can. The Vampire Diaries and Gossip Girl are cool, but they don’t exactly make me want to rush out to buy a Kindle.

Nintendo Pokes Fun At Crowdfunding With Wario’s “Crowdfarter”

22 May
Image © 2013 Nintendo

Image © 2013 Nintendo

Ask any musician that’s been parodied by Weird Al Yankovic, and they’ll tell you: you’ve only truly made it when someone parodies you. Which is why I’m thrilled to death that crowdfunding is such a big deal that videogame giant Nintendo has lampooned it to sell their new Wii U game, Game & Wario.

Crowdfunding was popularized by sites like Kickstarter and Indiegogo that present underfunded projects for people to throw money at if they want to see them completed. Nintendo’s parody, the maturely-named “Crowdfarter”, copies elements from the source material in a manner that shows that Nintendo isn’t just trying to cash in on a buzzword. They’ve made a conscious effort here to find the funniest and most ripe-for-parody elements of crowdfunding sites, and to represent them through their “lazy greedy corporate slob” character, Mario’s unscrupulous brother Wario.

Wario is a great fit for this parody; he wants to cash in on the new Wii U system, so he needs a game to do it. But of course, he doesn’t want to pay his own money to make the game, and that’s where we come in. Through Facebook “Likes” and Twitter shares, Wario will “fund” his game and spread awareness at the same time.

Nintendo went to notable lengths to rip on crowdfunding as lovingly as possible. All the elements that make crowdfunding unique are here: we’ve got the poorly-produced introduction video, the lofty and over-hyped funding goal rewards, the updates from Wario where he professes that his project will be “the best Wii U game ever”, and the less-than-subtle indication that the entire thing is less about the final product and more of a huge cash grab.

This parody would feel disingenuous if done poorly, but Wario’s characterization is absolutely perfect for this campaign. He’s unarguably the type of character who would see a system like crowdfunding and immediately attempt to game it for his own self-interested and lazy purposes. Wario might have even inadvertently touched on a deeper crowdsourcing issue with one off-the-cuff line: “Why should I pay for everything when other people will do it for me?” The best parodies always contain a kernel of truth.

Well done, Nintendo. I don’t own a Wii U so I probably won’t buy Game & Wario, but this is a marketing home run.  Check out the parody site here, and throw Wario a Tweet or a Like if you’re so inclined. Goodness knows his lazy ass could use the help.