Slogan Slingers: How Does $30 Per Word Sound?

1 Jun

Slogan Slingers

$30 per word is how much you could be paid if you can turn a phrase in precisely the right manner. Slogan Slingers is the first crowdsourced contest site that specializes exclusively in slogans. They take creative briefs from their clients, send them to their network of professional and non-professional writers, and receive hundreds of slogan ideas from which the client picks (and pays) the best one.

Honestly, there isn’t a ton separating Slogan Slingers from other contest-model-creative-endeavor sites, but it’s worth mentioning that this is a very attractive prospect for the busy creative. It takes virtually no time to write a slogan (most are shorter than a tweet), and the rewards start at $200 and climb all the way to just shy of a grand.

This means that your of wining odds are slim, however; of the three contests I looked at on the site, all had over 80 entries after being listed only two days. An understandable downside, since the potential value is so great, but the odds are still a little daunting.

However, if you can overlook all that… $30 a word, man. That last sentence could have made me $300. And who hasn’t seen a company with a terrible slogan and thought “I could do better”?

Sidenote: Although Slogan Slingers’ FAQ states the minimum contest prize is $200, I see some contests on the site with prizes of lesser value. I don’t know what’s up with that, but when I do I’ll make an edit to this article. And that edit is: they’re running a limited-time promotion. Entry fees and prizes are reduced. Quote from a Slingers team member:

Typically our contests start at $200.  Writers had emailed us saying they they wanted to see more contests started so we are doing some price testing over the next few weeks (and maybe beyond) at a lower entry price to see if that generates more contests.

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