Attention entrepreneurs! CrowdsUnite has emerged as a deadly useful new service, making its way onto the scene with the intention of connecting you with the perfect platform for crowdfunding your dream business, product or artistic endeavor.
What is crowdfunding, you may ask? A fair question; it’s a topic I’ve only addressed a couple times on this blog. Crowdfunding is a specific type of crowdsourcing that aims to change the way that large projects receive funding. Instead of the people behind these projects appealing to an official board or a wealthy corporation for their startup money, they turn the challenge to the “crowd”.
Crowdfunding sites typically consist of a large collection of project plans, and allow individuals browsing the site to donate money to projects they wish to see carried out. Kickstarter and Indiegogo are two of the most popular of these brand of sites; Kickstarter users alone pledged over $319 million in 2012.
In addition, users typically receive some sort of compensation in exchange for their donation to up-and-coming projects. Kickstarter and Indiegogo projects offer prizes to donors depending on how much money they chip in; the looser your purse-strings, the greater the reward. Other sites offer a return on your investment once the project takes off, and still others even offer equity, allowing you to share in your project’s success.
CrowdsUnite aims to become the main compendium of crowdfunding sites. “What Amazon did for retail, we want to do for the crowdfunding industry,” says Alex Feldman, the CEO and founder of CrowdsUnite. Since many crowdfunding platforms are specifically geared towards certain types of projects, and since more of them keep popping up every day, a single place where they are all collected, sorted, and categorized is extremely useful. In the future, Feldman says he hopes that CrowdsUnite will be the first stop for any individual who wants to find the perfect platform to start their crowdfunding campaign.
The site’s features, while constantly improving, are already quite robust. All of the most popular and successful platforms have detailed profile pages on CrowdsUnite, where potential campaign managers can view information such as fee structure, the nature of how the platform handles compensation, and if the platform is specific to certain countries. Additionally, CrowdUnite’s visitors can view reviews, comments, and articles for each platform, submitted by their fellow users. Possibly the most useful feature is the ability to compare two or more platforms side-by-side to see how they stack up against each other.
If you’d like to help CrowdUnite on its way to becoming the go-to Wikipedia for crowdfunding, the best thing to do it hop over to the site and register an account. Fleshing out the information on various platforms by submitting content is a great way to get your favorite platform noticed and discover new ones. Feldman also adds that he is looking for business partners; if you are an industry professional or consultant that wants to explore the crowdfunding space, the relationship that CrowdsUnite holds with these platform administrators would be useful to you.