Steam Announces Greenlight, Its Own Kickstarter For Games

11 Jul

Gambitious had a great idea with their whole “Kickstarter for Videogames” thing, so it makes sense that we didn’t have to wait long for the big guns to follow suit.

Steam Greenlight Coming Soon

Game distribution platform Steam just announced Greenlight, a system that will allow its users to cast votes to decide which new games will appear on the Steam marketplace. This will abolish, or at least mitigate, the trials of the former review process, which would often leave game developers with a “no” answer and no further explanation.

Developers will submit their project to Greenlight in the form of a branding image, a handful of screenshots, some intro footage, and tentative system requirements. Users will cast votes and offer feedback, and games that have enough “traction” compared to similar games are selected for distribution. Compare this to Kickstarter, where projects must reach a certain monetary threshold to be funded; in Greenlight, all you need is the proper attention.

The advantages of such a system for Steam are numerous:

  • Games stay in Greenlight indefinitely, offering unlimited opportunities for improvement and reassessment
  • It costs Steam the same (small) amount to host any game, whether it sells ten copies or ten million, so they don’t lose money by hosting smaller “indie” games
  • And of course, there is an audience waiting for every approved game with open wallets

As long as Steam hammers out the kinks in the first few months of the system’s release, we’re looking at a real winner of an idea here. They could reach out to established platforms like Gambitious and Desura that have already crowdsourced games to see what pitfalls to avoid. The fact that this sort of thing has been done before bodes very well, though, and it’s always great when companies let eager audiences help create new content.  I can’t wait to see what this system turns out!


2 Responses to “Steam Announces Greenlight, Its Own Kickstarter For Games”


  1. Make Your Idea A Reality With Quirky « Tiny Work - July 17, 2012

    […] said, as far as the process goes there isn’t a lot of new ground trodden.  We’ve seen a lot of platforms conform to the go-to “submit ideas, gather votes, they become a reality” […]

  2. ThinkGeek Opens Its Doors To Your Weird Product Ideas « Tiny Work - August 9, 2012

    […] Like Steam before it, the geek-culture retail powerhouse ThinkGeek has finally announced that they will allow their customers to have a greater role in the product development process. It comes in the form of IdeaFactory, where users can send their ideas to ThinkGeek though their online submission form. ThinkGeek reviews the idea, decides whether or not to produce it, and pays the user if they decide to go ahead with it. […]

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