It’s happened to the best of us. You’re on your favorite picture-sharing website. You spot an article of clothing on an attractive model, think “Psh, I could wear that better than them!” and then promptly lose interest because you can’t find where to purchase the damn thing. Pinterest and Tumblr are great for sharing pictures, but when it comes to the details and source data of the image, often you’re left without the slightest hint. So for the aspiring internet fashionista who wishes to mimic these styles, IDthisitem.com swoops in to save the day.
It’s a pretty simple crowdsourcing model that we’ve seen in similar forms before: person posts item in question, thousands of pairs of eyes see it, one of them says “It’s X item available at Y.com,” correct answers are rewarded, rewards buy prizes… by-the-books crowdsourcing here. The site isn’t breaking ground in innovation, just providing a solid service that can definitely be strengthened by applying crowdsourcing. As an added bonus, this is the sort of subject matter that lends itself well to an online community. ID This Item could find itself with a very strong fan base if this platform proves worthy.
So far, results look promising. The site is invitation-only for another week or so, so I unfortunately couldn’t see inside. But if we’re to believe the Twitter feed, ID This Item is producing quite a few satisfied customers, who all express gratitude with some version of “omg thank you” (triple exclamation points optional). Sign up if this is your sort of thing, and let me know if it’s a dynamo or a dud in the comments.