Nissan’s ‘Project 370z’ Crowdsources a Car

21 Feb


In a move that could be accurately described as “the coolest ever,” Nissan has decided to use social media to crowdsource the development of a new car. The one-off 370Z sports car is Nissan’s way to reaching out to its dedicated and knowledgeable fans to use their input in the best possible way. Project 370Z is also a marketing masterstroke, since parts used to build the car will be off-the-shelf auto parts that any gearhead can pick up at their local shop.

The nerve center is Nissan Performance’s Facebook page, where the following post, made just over 24 hours ago, already has 85 “likes”:

Project 370Z: Stage One is now complete. A few of you noted the desire for larger pipes than we originally offered and we agree. Based on your comments, we’re bumping up the exhaust to a Greddy Turbo Ti-C – a better match for the previously chosen twin turbo kit. Thanks for the input. Later this week we’ll need your help in choosing the right suspension for the Project 370Z car.

The brilliant move on Nissan’s part was specifically targeting the Facebook page. The company notably shunned any sort of formal survey page or webapp, ensuring that the opinions it received were from dedicated, creative, and vocal fans who held car design and performance close to their hearts. This is what crowdsourcing was made for; reaching out to people who are anxious to offer their skills, but would otherwise be unable to.

Nissan will unveil the fan-designed 370Z in May at the ZDayZ auto show in South Carolina.

By Seth W


6 Responses to “Nissan’s ‘Project 370z’ Crowdsources a Car”

  1. comm498A February 21, 2012 at 8:43 pm #

    This is a strong post! Its immediate, its news…its got me excited! great words that pull us in – nerve center, masterstroke, ‘the coolest ever’, gear head. good link…perhaps you did this long ago, but have you searched the #hashtag for crowd source on twitter or even #crowdsource car (etc)

    • Seth W February 21, 2012 at 9:02 pm #

      I have! As a matter of fact, that’s how I came across this story. I’ve been fleshing out my Twitter by following lots of crowdsource news outlets and companies with innovative strategies

    • comm498A February 21, 2012 at 9:11 pm #

      excellent! kimba knows a lot about crowd sourcing.


  1. TW Intermission: The Three Tenets of Successful Crowdsourcing « Tiny Work - March 21, 2012

    […] the opportunity to contribute to something that would normally be out of their sphere of influence. Nissan’s Project 370Z is a good example of this; how many people have ever had the chance to design a mass-market […]

  2. Gaming, Porn, and LEGO: The Common Thread (Part 2 of 2) « Tiny Work - June 25, 2012

    […] campaigns grew from typically insular activities that were given a chance for public recognition. It didn’t take long to find several. It would seem this is the real deal, so if you’re […]

  3. Nissan’s Crowdsourced 370Z Completed, Fans React « Tiny Work - August 13, 2012

    […] Since the earliest days of this blog, I’ve kept a close eye on Nissan’s crowdsourced project to have their fans […]

Sound Off in the Comments

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: