Ask any musician that’s been parodied by Weird Al Yankovic, and they’ll tell you: you’ve only truly made it when someone parodies you. Which is why I’m thrilled to death that crowdfunding is such a big deal that videogame giant Nintendo has lampooned it to sell their new Wii U game, Game & Wario.
Crowdfunding was popularized by sites like Kickstarter and Indiegogo that present underfunded projects for people to throw money at if they want to see them completed. Nintendo’s parody, the maturely-named “Crowdfarter”, copies elements from the source material in a manner that shows that Nintendo isn’t just trying to cash in on a buzzword. They’ve made a conscious effort here to find the funniest and most ripe-for-parody elements of crowdfunding sites, and to represent them through their “lazy greedy corporate slob” character, Mario’s unscrupulous brother Wario.
Wario is a great fit for this parody; he wants to cash in on the new Wii U system, so he needs a game to do it. But of course, he doesn’t want to pay his own money to make the game, and that’s where we come in. Through Facebook “Likes” and Twitter shares, Wario will “fund” his game and spread awareness at the same time.
Nintendo went to notable lengths to rip on crowdfunding as lovingly as possible. All the elements that make crowdfunding unique are here: we’ve got the poorly-produced introduction video, the lofty and over-hyped funding goal rewards, the updates from Wario where he professes that his project will be “the best Wii U game ever”, and the less-than-subtle indication that the entire thing is less about the final product and more of a huge cash grab.
This parody would feel disingenuous if done poorly, but Wario’s characterization is absolutely perfect for this campaign. He’s unarguably the type of character who would see a system like crowdfunding and immediately attempt to game it for his own self-interested and lazy purposes. Wario might have even inadvertently touched on a deeper crowdsourcing issue with one off-the-cuff line: “Why should I pay for everything when other people will do it for me?” The best parodies always contain a kernel of truth.
Well done, Nintendo. I don’t own a Wii U so I probably won’t buy Game & Wario, but this is a marketing home run. Check out the parody site here, and throw Wario a Tweet or a Like if you’re so inclined. Goodness knows his lazy ass could use the help.