I’m a sucker for platforms and campaigns that give people power where they previously had none, so it was practically a given that I would write about Quirky, a sort of supercharged Kickstarter for product designs.
The idea is novel and has a lot of room for creative depth, but everything else is handled in a very standard fashion. Product ideas, as polished as 3D models or as crude as hand-drawn doodles, are submitted to Quirky and presented for public endorsement. You can vote on products you like, and if they get enough attention, they’re manufactured and sold on a wide scale thanks to Quirky’s deals with retailers like Toys R Us, Best Buy, Target, and Amazon.com. The creator of the product gets a very nice share of the profits, of course.
Like I said, as far as the process goes there isn’t a lot of new ground trodden. We’ve seen a lot of platforms conform to the go-to “submit ideas, gather votes, they become a reality” process. What determines their success usually boils down to how easy the platform is to use and how tangible or exciting the results are.
To this end, I think we’ve got a winner with Quirky. They’ve already invented some really cool products, and more are always on the way. If you’ve been looking for the perfect place to launch your new product idea, Quirky is there to help you make it a reality, and yourself a rich person (hopefully).
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